PRIVACY POLICY

Photos & Personalised Orders

When you upload a photo for a personalised order, it is stored securely and used solely to create your artwork. We will never use your photo or your design in our marketing without your explicit consent.

What happens to your photo

When you use our Your Photo, Your Style tool, the photo you upload is sent to Google's Gemini image model, which redraws it in the style you choose. This happens only after you tick the consent box, and only for the design you asked for.

We do not use your photo to train any AI model. We do not use facial recognition or build a biometric profile of anyone in your photo. We do not sell your photo or share it with anyone beyond the providers listed below.

What we store, and for how long

• Your cropped photo and the designs made from it — held in private storage provided by our hosting provider, never on the public website.
• If you don't place an order: everything is deleted automatically after 48 hours.
• If you do place an order: we keep your photo, your design and the print file while we make and send your order, and for 90 days after it is printed in case there is a problem with it. They are then deleted automatically.
• A record that you gave consent, with the date and the wording you agreed to, as proof that we had permission to process your photo.
• A scrambled version of your IP address. We never store the address itself. The scrambled version is used only to prevent one person generating thousands of designs and running up our costs.

Who else is involved

• Google (Gemini API) — creates the design from your photo. Google acts as our processor and, under the paid API terms we use, does not use your photo to train its models.
• Netlify — hosts our website and stores your photo and design securely.
• Stripe — processes your payment. Your photo is never sent to Stripe.
• Resend — sends your proof email, which includes a copy of your design.

Our lawful basis

We rely on your consent to send your photo to Google's image model — that is what the tick box is for. You can withdraw consent at any time by contacting us, and we will delete your photo and designs. Once you have placed an order we rely on performance of a contract to keep what we need in order to make and send your print.

Using your own photos

Please only upload photos you took or own, and only where everyone shown in them is happy to appear on a printed product. Please do not upload photos of other people's children. Our image provider automatically refuses photos of well-known people, film and television stills, and other copyrighted images.

Analytics Cookies

With your permission, we use Google Analytics 4 to understand how visitors find and use our site — which pages are viewed, which products are looked at and added to the cart, and when an order is placed — so we can improve the shop. Nothing is loaded from Google, and no analytics cookies are set, unless you press "Accept" on our cookie banner.

• Cookies set: _ga and _ga_<id>, which hold a random identifier for your browser. They last up to 2 years.
• Orders: if you have accepted, that random identifier and the identifier of your current visit are passed to Stripe with your order so we can record the purchase (order reference, items and value) in Google Analytics. Your name, email address and delivery address are never sent to Google.
• Who receives it: Google, as our processor, under Google's privacy policy. We do not use Google Analytics for advertising, and Google's advertising features are switched off.
• Our lawful basis: your consent. You can change your mind at any time from Cookie settings (also at the bottom of every page). If you reject after accepting, we stop collecting and delete the analytics cookies from your browser.